The city of angeles has long attracted innovators and iconoclasts: Ferragamo, Charles and Ray Eames, Ed Ruscha, Frank Gehry, RETNA.... For real estate firm Douglas Elliman, L.A's creative crossroads are a perfect fit for its own industry leading approach to market luxury properties.
"'We transact business worldwide." explains Kevin Mark Loodie, Vice President of Marketing, referencing Ellman’s global alliance with Knight Frank Residential, which connects Beverly Hills agents to colleagues in 489 offices in 58 countries. “Working with talented illustrators, filmmakers and producers of other immersive experiences enables us to vividly bring properties to life whether our client is in London or Singapore or Dubai.” Access to individuals at such international wealth hubs also means Ellman's clientele has come to expect properties of the highest caliber.
“Our clientele has a sophisticated appreciation for design.” comments ElIiman agent Connie Blankenship, who has advised clients on over $300 million in sales. “Location is still supreme, but stunning architecture and interior finishes can immediately put one property far ahead of its competition." Blankenship and other top agents at the firm frequently collaborate with world-class architects, interior designers and art advisors to enrich a property's textural and spatial qualities and visually express value to the world's most discerning buyers.
Sometimes, creative professionals as are called in to help envision that value. Agent Michelle Oliver notes, “Even at $20 or $30 million, a property may be a diamond in the rough." In one of those cases, Oliver asked interior designer Nicole Fuller to share her vision for the property and capture the client's imagination with its potential. The deal closed a week later.
True to form, when Elliman opened its own new home on El Camino Drive in Beverly Hills, tapped LA-based architect Patrick Tighe to design the space. With its steel-troweled plaster walls, grey rift oak hardwood flooring and a sinuous staircase that ascends to the open floor above, Eillman's flagship has become a destination, hosting vernissages, foundation dinners events for the entertainment industry and of course design professionals.